PropertyGoose vs Goodlord
Transparent, published pricing and a free open API — how PropertyGoose compares to Goodlord for UK letting agents.
Goodlord keeps its pricing behind a demo — there's no published price and no free trial. PropertyGoose publishes everything up front: £14 a reference, £29.50 per tenancy a year, and you can start today without talking to sales.
PropertyGoose's 48-hour turnaround is deliberately conservative — the wait is applicants completing their reference forms, not our processing, which runs fast, 7 days a week.
Competitor information is sourced from each provider's public website and published materials as of June 2026; where a provider does not publish pricing, that is stated as such. PropertyGoose figures are our published pay-as-you-go (£14/reference) and annual (£29.50/tenancy/year) pricing, plus VAT. Comparison is positional, not evaluative — PropertyGoose makes no representations about competitors' service quality.
What you get with PropertyGoose
- See the price before you commit — published £14/ref and £29.50/tenancy/yr, not a custom quote
- Start today, self-serve — no demo gate, no free-trial wall
- Free, open API rather than a partner-gated referencing API
- White-label included free across every tenant-facing touchpoint
PropertyGoose vs Goodlord
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